EntreprenHERO

I’m Piernicola De Maria.

I work as a personal strategic advisor to business owners. I started in 1999, at 23. Since then there have been live courses, an agency and companies of my own that I have opened and closed.

Some of the mistakes clients now pay me to avoid are mistakes I made myself, with my own money. My work involves the choices inside a business, including the way its owner interprets those choices.

Why a notebook here?

In my ImprendiHero workshop I examine the rules, stories and other interpretations through which a person makes sense of what is happening. Those interpretations affect which choices seem possible or acceptable.

This site lets you try a small part of that work. The personal rules worksheet asks you to write a rule you follow and compare it with what you want and with actual examples. You can use it on your own or bring the notes to a coaching conversation.

I also write about the work of running a company. The notes cover questions such as taking on another project, handing over decisions and organising information. My author site has the books.

Read how the coaching works.