EntreprenHERO

I would take Samsung. I would not try to build it.

At an ImprendiLife event, I made a joke about the religion of extreme specialisation. Given a choice between a tiny company with one highly focused product and Samsung, I said I would take Samsung.

There was a reason Samsung was in my head. Driving into Zurich, my son had seen its offices and confused Samsung with SimpNess. He asked whether those buildings were mine.

Sadly, no.

The joke was not an instruction to launch 124,232 product lines. It was a way into a more useful question: how broad is the range of things the organisation can do without the owner supervising everything?

An entrepreneur's own range can be very broad. In the post where I explained this, I described going off to research how to remove a stain on the stairs after the cleaners had failed to get it out. Half an hour earlier, I had been celebrating a marketing project with Salwa for a property group in Morocco. Later I fixed the printer.

That is not evidence that I am special. It is what happens when you are the person who does whatever needs doing.

But my ability to move between those things does not mean that the organisation has the same ability.

This is the prerequisite I care about before expanding the range of products or services: the organisation needs a range of competence of its own. Work that it can do well and independently, not work that becomes possible because the owner keeps moving between departments to hold it together.

So yes, I would accept Samsung if somebody gave it to me. Building something with that range is another matter.

It requires more people, better trained, more competent and more independent. Easy to describe. Much harder to do.

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